Ecommerce Store Migration
Seamless migration in 15 days. Zero downtime. 100% success.
Flower Station UK - From BigCommerce to Shopify Journey
Life on BigCommerce
Before the migration, Hackney Digital UK managed every aspect of Flower Station’s ecommerce presence on BigCommerce.
Initial Setup & Development:
- Built the entire store from scratch on BigCommerce.
- Created templates, navigation, and layouts tailored for customer ease.
- Used API integrations via Postman for editable widgets (no hardcoding).
- Ensured a responsive and fast backend experience for internal staff.
Day-to-Day Store Operations:
- Managed all product uploads, pricing, images, and inventory.
- Handled collections, filtering systems, and order fulfillment.
- Supported customers with account access, queries, and order tracking.
- Maintained SEO via regular blog updates. Oversaw email communications and performance optimization.
Migration – Done in Just 15 Days
A high-stakes move, done fast and done right.
What We Migrated:
- Complete order history
- Customer database (accounts, addresses, preferences)
- All product listings (descriptions, images, variants)
- Blogs, static pages, SEO metadata
- 301 redirects to preserve SEO rankings
- Functional parity — nothing was left behind
How We Pulled It Off:
- Created a detailed 15-day roadmap (export, transform, QA, deploy)
- Took full data backups for safety
- Used a hybrid approach: tools + custom scripts
- Conducted deep QA (test orders, logins, blog accuracy, etc.)
- SEO-safe redirects for all major URLs
- Transparent daily communication with the Flower Station team
A bulletproof migration process with zero downtime and no lost data — everything moved and improved.
Shopify Store Setup & Design
Once data was in place, we built a fresh, high-performing Shopify store tailored to Flower Station’s brand and needs.
Design & UX Strategy:
- Clean, minimal layout to highlight the beauty of the products.
- Mobile-first design with smooth transitions.
- Streamlined checkout experience for quick gifting.
Smart Development Approach:
- Used Shopify's built-in tools wherever possible — less code, easier updates.
- Enabled staff to manage homepage, banners, product content without dev help.
- Custom code only for key enhancements (add-ons, animations, etc.)
Third-Party Apps We Integrated:
- Enabled customers to add gift items like chocolates, vases, teddy bears and much more to their flower orders.
- Implemented advanced filtering options based on flower type, price range, occasion, and more.
- Integrated a feature allowing customers to upload personalized video greetings with their bouquets.
- Set up automated email marketing workflows, including pop-ups, abandoned cart reminders, and promotional campaigns.
- Added digital gift card functionality for seamless purchasing and redemption.
Post-Launch Performance:
- Speed optimization, SEO monitoring, accessibility fixes.
- Regular updates and bug support.
- Ongoing tweaks based on real-time feedback.
The result? A stunning Shopify store that felt just like home — only better, faster, and more flexible.
Ongoing Support & Growth
We didn’t stop at launch — we became Flower Station’s long-term digital partner.
Daily Operations:
- Product updates, collection tweaks, and inventory control.
- Shopify and app updates to avoid bugs and downtime.
- Real-time issue resolution to avoid lost sales.
Strategic Support:
- CRO (Conversion Rate Optimization) using heatmaps and analytics.
- Ongoing campaign support for sales and promotions.
- Exploring features like subscriptions and loyalty programs to drive growth.
With Hackney Digital, Flower Station has continuous peace of mind — knowing that their Shopify store is always in expert hands.
The migration from BigCommerce to Shopify wasn’t just technical — it was transformational.
We helped Flower Station evolve from a rigid setup to a modern, scalable, and easy-to-manage ecommerce platform in just 15 days.
Why We Migrated to Shopify
As Flower Station scaled, so did their ecommerce needs — and Shopify offered the flexibility they needed.
Developer-Friendly Customization:
- Shopify’s Liquid templating allowed for faster, easier updates.
- Reduced development time for new features or adjustments.
Access to Better Tools:
- Shopify App Store gave access to advanced SEO, marketing, and fulfillment tools.
- No need for custom builds — everything was plug-and-play.
Enhanced Team Efficiency:
- Flower Station’s non-technical staff could manage products and orders easily.
- No constant developer support needed for routine tasks.
Scalability & Performance:
- Shopify handled peak traffic better with faster load times.
- Perfect platform to support growth.
SEO & Marketing Wins:
- Better metadata control and integrations for improved rankings and targeted campaigns.
Switching to Shopify helped Flower Station simplify backend management, scale operations, and provide a better customer experience.
Thinking of migrating your store?
Let’s talk. Hackney Digital UK is ready to bring your ecommerce vision to life.
Our process is simple
We’d love to hear from you and arrange a free consultation and quote.
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Got an idea, a project, or just a few questions? We’re all ears. At Hackney Digital, we believe every great collaboration starts with a conversation. Whether you're launching a new brand, revamping your online store, or simply need expert guidance on how to grow your digital presence, our team is here to help. No matter the size or stage of your business, we’re committed to understanding your goals and turning them into impactful digital solutions. Drop us a line—we’re friendly, responsive, and always ready to build something awesome together.
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