Event Reminder System
on Shopify
Event Reminder System with Automated Discounts & Admin Control
Flower Station wanted a smart, self-hosted solution that would help customers remember important dates like anniversaries—while also rewarding them and giving the business full backend control. We developed a fully integrated reminder workflow tied into Shopify, email automation, and a custom admin dashboard—without relying on any external apps.
Tailored Reminder Logic with Smart Discount Integration
Flexible Reminder Setup:
- Users can create up to five reminders.
- Each includes: name, email, recipient, event type, and event date.
- Supports various event types like romantic gestures, anniversaries, birthdays, and custom entries.
Built-in Validation:
- Join validation ensures correct formatting and prevents duplicate entries.
- Reminder creation is limited to five per user to avoid spamming or misuse.
Automated Discount Logic:
- On the third active reminder, a unique Shopify discount code is auto-generated.
- Discount is directly tied to the user and tracked within the system.
- If reminders are deleted and drop below three:
- Discount is revoked automatically.
- All associated records are cleaned from both Shopify and MongoDB.
Seamless Email Reminders with SendGrid Integration
Timely Delivery:
- Reminders are sent automatically one week, three days, and one day before each event to ensure timely customer engagement.
- Covers emotional events like romantic moments, anniversaries, weddings, etc.
SendGrid-Powered Templates:
- Templates hosted on SendGrid for layout consistency and high deliverability.
- Emails contain dynamic content including recipient name, event type, personalised message, and Flower Station branding for a fully tailored experience.
Performance Benefits:
- Improved delivery rates compared to Shopify’s native email system.
- Cleaner design, reliable timing, and better sender reputation management.
Full Admin Control Through a Secure Dashboard
- Secure Access: JWT-protected portal ensures only authorized team members can manage the system.
- Reminder Management: Admins can view, search, filter, and delete reminders directly from the dashboard.
- Instant Discount Handling: Deleting a reminder automatically triggers discount revocation and backend cleanup.
- User Insights: Access user-level data, including reminder activity and engagement trends.
- Live Analytics: Real-time stats show reminder volume, popular event types, and peak usage periods.
Scalable Architecture Built for Long-Term Use
Modern Tech Stack:
- Backend built on Express.js, using Joi for validation and Mongoose for data handling.
- All discount-related logic handled through a dedicated shopifyDiscountService.
Security & Clean Codebase:
- Admin authentication powered by JWT.
- Modular controllers, central error handlers, and uniform API responses.
Deployment & Scalability:
- Dockerised setup supports both local and cloud deployments.
- CI/CD pipelines enable safe rollouts through a staging environment.
- Structured for easy future updates and feature extensions.
Results Delivered:
- No third-party apps = Zero ongoing costs
- Rewards real customer engagement with timely discounts
- Branded emails enhance customer experience and loyalty
- Admin visibility improves decision-making
- Ready to evolve with Flower Station’s growing customer base
This project showcases how custom development on Shopify can enable merchants like Flower Station to build flexible, high-impact reminder workflows that drive engagement, automate rewards, and offer full backend control—without depending on external apps.
The Challenge: Why Traditional Reminder Tools Fall Short
Lack of personalisation:
- Most reminder apps don’t support romantic or emotional events like anniversaries and birthdays etc.
- Users are locked into rigid, generic templates.
Zero admin visibility:
- No backend access to view or manage user-created reminders.
- No analytics or control over how the feature is used.
Reliance on third-party tools:
- External reminder apps come with monthly costs and outdated user experiences.
- Entire flows break if the tool fails or is discontinued.
Looking to replace expensive apps with something smarter?
We helped Flower Station eliminate recurring app costs by building a fully tailored, self-hosted reminder system — and we can do the same for your store.
Our process is simple
We’d love to hear from you and arrange a free consultation and quote.
Request Quote
Submit Requirements
Review Delivery
Launch
Drop Us a Line
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